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About Us
Bonnie Maize, JD, AIF®
Bonnie Maize, JD, AIF®
Bonnie Maize, JD, AIF®
Founder and Lead Planner
Bonnie is a financial coach, planner, and investment advisor based in Topeka, Kansas. With a practice that embraces clients from all backgrounds and corners of the country, she welcomes and serves them with a unique blend of down-to-earth friendliness and financial expertise.
With an educational background in law an
Founder and Lead Planner
Bonnie is a financial coach, planner, and investment advisor based in Topeka, Kansas. With a practice that embraces clients from all backgrounds and corners of the country, she welcomes and serves them with a unique blend of down-to-earth friendliness and financial expertise.
With an educational background in law and finance as well as experience advocating for social justice, Bonnie set out to democratize financial advice when she opened Maize Financial in 2021. She earned the Accredited Investment Fiduciary (AIF®) designation, showcasing her commitment to carry out a fiduciary standard of care and serve the best interests of her clients, and is a candidate for CFP® certification.
Bonnie lives with her husband and three children outside of Topeka, and enjoys reading, watching hockey, and trying to keep her houseplants alive. She is a committed volunteer at a local non-profit organization with a goal of financially empowering individuals traditionally left out of financial services.
Bonnie is particularly passionate about working with a diverse clientele. She is committed to serving those who have historically been marginalized in the financial sector, with special focus on women, LGBTQ+ individuals, and bridging the racial wealth gap. Her practice is a safe space for all, reflecting her deep-seated values of diversity and equity.
As a financial ally, Bonnie is dedicated to guiding her clients through their financial journeys, ensuring that each plan reflects their personal values and life goals.
Cale Yost, MSFP, RICP®
Bonnie Maize, JD, AIF®
Bonnie Maize, JD, AIF®
Associate Planner
Cale is a part-time associate planner at Maize Financial and possesses expertise in the areas of tax planning and retirement income strategies.
His journey, beginning in a small town in Western Kansas and leading him to Lawrence in 2009, is marked by a deep appreciation for community—a value he brings to his work every d
Associate Planner
Cale is a part-time associate planner at Maize Financial and possesses expertise in the areas of tax planning and retirement income strategies.
His journey, beginning in a small town in Western Kansas and leading him to Lawrence in 2009, is marked by a deep appreciation for community—a value he brings to his work every day.
Cale has served over 19 years in the Kansas Air National Guard. As he prepared to transition out of service, a meeting with a financial professional sparked a newfound passion. This led him to pursue a Masters of Science in Personal Financial Planning at Kansas State University, and also earned the prestigious Retirement Income Certified Professional (RICP®) designation. He is also a candidate for CFP® certification.
Cale is a devoted family man, cherishing moments with his wife and three daughters. Watching them grow into strong, capable women keeps him grounded and fills him with pride. Whether it's driving the family minivan to various activities or enjoying simple moments at home, family life is central to Cale's world.
Cale's collaboration with Bonnie was sparked by a shared vision for inclusive and approachable financial planning. He was drawn to her commitment to meeting clients where they are in life, and her dedication to demystifying the financial planning process.
Professionally, Cale's focus is on making retirement planning accessible to everyone. He believes in empowering clients with affordable, impactful solutions, helping them find their financial Zen.
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